Noida Property

Navaratra: What the market is offering customers
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With every retailer–from online to offline, from north to south, from automobiles to daily ration-offering the most innovative and unique offers to lure customers, it’s that time of the year again!

The market has its own way to mark festive seasons like Navaratra and Diwali a time of celebration and new beginnings, with the developers and builders like Ansal API, Gaur Group, KV Developers, Amrapali Group, Fusion Buildtech, Exotica Housing, JM Housing, Fairwealth, Civitech, Ideal Group, Gaursons, Unnati Fortune, etc, offering heavy cash discounts, special payment plans, and attractive gift hampers on every new booking.The recent rate cut by the RBI has come as a pleasant surprise and has infused positive vibes in the realty market.In addition, the rate cuts, at a time when the festival season is on, is bound to send positive sentiment in real estate market.Developers are confident that this time market will gain momentum and sales would get traction by 30-50%.Apart from developers, some interactive real estate portals like have also announced Navaratra sale for their users, taking further their brand proposition of providing consumer-centric property solutions. The sale, which is valid from October 13-25, will see featured properties like World Trade Centre from Viridian Red in Greater Noida, The Aranya by Unnati Fortune Group in Noida, and The Epic by Lodha Group in Mumbai–all available at highly discounted prices. PayUMoney Points will act as the transactional partner for the offer, whereas, Uber and would participate as the lifestyle, travel, and home decor partner.Through these associations, will be able to offer users additional benefits in the form of PayUMoney Points and also discounts on purchases made through and Moreover, all the user charges, except IFMS and Lease Rent, would be waived off to further add to consumer convenience.With PayUMoney Points from Rs 5 lakhs to 15 lakhs, 30% off on all discounted and non-discounted products on and 20% off on Fab’s portal, the Navaratra sale from offers the best valuedriven deals to users looking to buy a property on the interactive portal.

Ansal API offers `earn assured rentals’ on every house purchase from Day 1 of booking or payment of a similar amount from Day 1 of booking till possession on its realty project, Versalia, in Gurgaon.This scheme will be available on CLP (Construction-Linked Payment Plan) for booking done till Diwali. The group has also rolled out a special scheme for their brokers and channel partners this Diwali–they would get 100% brokerage in 72 hours of booking.

Pranav Ansal , vice-chairman of Ansal API, says: “Developers want to attract customers by offering various financial benefits in the form of discount, subvention from banks, gifts, cars, etc. Due to liquidity crisis in the economy, developers are offering incentives to keep their investors moving.“

SARE group is looking to revive the buying sentiment through schemes and promotions. The group has launched a nation-wide `Gold Rush’ scheme under which it offers 5kg of gold across its projects in addition to discounts offered to customers on paying the initial booking amount.

Vineet Relia, MD of SARE Homes, said: “The overall mood among the buyers and developers is upbeat thanks to the favourable interest rate cut and the RBI allowing 90% loan-to-value ratio on home loans. Such a move would help prospective buyers plan their home fi nancing options better.“

Aman Agarwal, director of KV Developers, said: “Festivals in India are not mere sentimental times but they do play an important part in country’s economy.While the real estate market across the country is in a wait-and-watch mood, the festive season is likely to offer the much-needed fillip. It is right time to go ahead and seal the deal. The positive sentiment is all poised to peak in the festive season. As we look at the Indian economy today, overall sentiment has revived and financial confidence has returned to Indian household.“

Mahagun Group is offering airconditioned flats and a complimentary gift voucher upto Rs 20,000 on every booking with a chance to participate in the “Mega Draw“ and win exclusive gifts in November at Mahagun Metro Mall, Vaishali. This festive dhamaka is applicable only on Mahagun Mywoods and Mahagun Mantra properties at Greater Noida, West.

Dheeraj Jain, MD of Mahagun group, says: “Realty investments have assumed special importance since time immemorial and with escalating property rates, people prefer auspicious occasions to seal the deals. A significant trend in India is that of buying property during festivals and auspicious seasons. During this period everyone feels good and the general sentiment in the realty market is at its best.“

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Sumit Sighania

Author: Sumit Sighania

Sumit Sighania is currently serving the position of a Sr Executive – Content Developer at His responsibilities include writing and editing real estate content for the website. His main interests are photography, travelling and food.