With every retailer–from online to offline, from north to south, from automobiles to daily ration-offering the most innovative and unique offers to lure customers, it’s that time of the year again!
Ansal API offers `earn assured rentals’ on every house purchase from Day 1 of booking or payment of a similar amount from Day 1 of booking till possession on its realty project, Versalia, in Gurgaon.This scheme will be available on CLP (Construction-Linked Payment Plan) for booking done till Diwali. The group has also rolled out a special scheme for their brokers and channel partners this Diwali–they would get 100% brokerage in 72 hours of booking.
Pranav Ansal , vice-chairman of Ansal API, says: “Developers want to attract customers by offering various financial benefits in the form of discount, subvention from banks, gifts, cars, etc. Due to liquidity crisis in the economy, developers are offering incentives to keep their investors moving.“
SARE group is looking to revive the buying sentiment through schemes and promotions. The group has launched a nation-wide `Gold Rush’ scheme under which it offers 5kg of gold across its projects in addition to discounts offered to customers on paying the initial booking amount.
Vineet Relia, MD of SARE Homes, said: “The overall mood among the buyers and developers is upbeat thanks to the favourable interest rate cut and the RBI allowing 90% loan-to-value ratio on home loans. Such a move would help prospective buyers plan their home fi nancing options better.“
Aman Agarwal, director of KV Developers, said: “Festivals in India are not mere sentimental times but they do play an important part in country’s economy.While the real estate market across the country is in a wait-and-watch mood, the festive season is likely to offer the much-needed fillip. It is right time to go ahead and seal the deal. The positive sentiment is all poised to peak in the festive season. As we look at the Indian economy today, overall sentiment has revived and financial confidence has returned to Indian household.“
Mahagun Group is offering airconditioned flats and a complimentary gift voucher upto Rs 20,000 on every booking with a chance to participate in the “Mega Draw“ and win exclusive gifts in November at Mahagun Metro Mall, Vaishali. This festive dhamaka is applicable only on Mahagun Mywoods and Mahagun Mantra properties at Greater Noida, West.
Dheeraj Jain, MD of Mahagun group, says: “Realty investments have assumed special importance since time immemorial and with escalating property rates, people prefer auspicious occasions to seal the deals. A significant trend in India is that of buying property during festivals and auspicious seasons. During this period everyone feels good and the general sentiment in the realty market is at its best.“
Author: Sumit Sighania
Sumit Sighania is currently serving the position of a Sr Executive – Content Developer at a3solutions.in. His responsibilities include writing and editing real estate content for the website. His main interests are photography, travelling and food.